Senior Executive - Consumer Insights & Data Analytics

Analyse consumer, shopper, and loyalty data to understand purchasing behaviour, trends, and needs
Generate insights on customer segments, missions, frequency, basket size, and category performance
Support the development of shopper profiles and personas to guide marketing and trade strategies
Develop regular dashboards and reports for key stakeholders (marketing, trade, buying, management)
Translate complex data into clear, actionable insights and business recommendations
Support pre- and post-campaign analysis to measure effectiveness of promotions and marketing initiatives
Support qualitative and quantitative research initiatives (surveys, store feedback, customer studies)
Analyse market trends, competitor activity, and shopper dynamics within the supermarket landscape
Work with research agencies and internal teams as required

• Degree in Marketing, Business Analytics, Statistics, Economics, Data Science, or a related field
• 3-4 years of experience in consumer insights, analytics, market research, or commercial analysis
• Experience in retail, supermarket, FMCG, or modern trade is strongly preferred
• Strong analytical skills with the ability to interpret large and complex data sets
• Proficiency in Excel (advanced), PowerPoint, and data visualization tools (Power BI / Tableau preferred)