DIGITAL MARKETING MANAGER

Plan and execute digital marketing campaigns including SEO, SEM, email marketing, social media, and display advertising

Manage and maintain the company’s social media presence across platforms

Analyze customer experience across multiple digital channels and touchpoints

Collaborate with agencies and external vendors to implement marketing initiatives

Identify emerging digital technologies and implement relevant tools

Monitor and report the performance of marketing campaigns against KPIs and ROI

Identify trends and insights to optimize marketing spend and campaign performance

Ensure campaigns are launched on time and within budget

Support marketing teams and internal departments in executing digital initiatives

Oversee team coordination and professional development of staff

Degree in Digital Marketing, Marketing Management, or related field (MBA will be an added advantage)

Strong knowledge of SEO, SEM, social media marketing, and website analytics

Familiarity with HTML, CSS, and digital marketing tools

Experience with Google Analytics, WebTrends, NetInsight, Omniture or similar tools

Experience in setting up and optimizing Google Ads campaigns

Minimum 4–5 years of experience in a similar role in a corporate environment

Abans Group
Founded in 1968 by Aban Pestonjee, Abans Group is a leading conglomerate that offers targeted solutions ranging from real estate and engineering to retail and Auto, which aim to enhance the lives of Sri Lankan citizens. Join the Abans Group to experience a rewarding career!